2005 was a prolific year for Paradigm’s President & Chief Executive Officer, James Pereira. In June, he launched the company, and in November, he married Tahnee Cull, who joined the executive team as Paradigm's Vice President, Operations & New Business Development in 2013. Both ventures are proven success stories.
Paradigm Telesales Inc. provides arts organizations with a model for excellence in arts fundraising and audience development. Paradigm’s executive team offers 30 years of combined experience in arts fundraising and subscription sales.
How do we do it? By remaining committed to our paradigm of:
- Proven campaign methodology
- Sophisticated analytics
- Dedication to creativity and forward thinking
- Controlled company growth, in order to support our current clients and their individual goals and needs
- Commitment to working exclusively with non-profit arts organizations; to focus on, and fully understand, the intricacies of your dynamic industry when addressing the ever-changing needs of your organization and your patrons
Our Mission and Values
Our mission is to be your model for excellence. Our values are summed up in our company name.
par•a•digm (‘parə, dῑm)
Noun.
1.A typical example or pattern of something; a model.
2.A worldview underlying the theories and methodology of a particular subject.
Synonyms.
Archetype. Model. The standard.
Paradigm Telesales Inc. is a leader in effective audience development and fundraising. Although our proven strategic approach alone assures excellent results, Paradigm always goes a step further, working as partners with each individual client, in order to understand their unique needs and organizational goals. We customize our established methodology with forward-thinking initiatives that integrate our campaigns with our clients’ internal strategies, so that we deliver exactly what the client needs each and every time.
Our People
James Pereira, President & CEO
James Pereira has worked in the telesales industry for over 18 years. James began his career as a campaign manager in 1996. He managed several major projects for museums, environmental organizations and performing arts groups including Pollution Probe, The Royal Ontario Museum, Toronto Symphony Orchestra, and The National Ballet of Canada. After being awarded Manager of the Year in 1999, James was promoted to Director of Campaign Operations. For five years James oversaw the successful implementation of dozens of subscription and fundraising programs across North America. James incorporated in 2005, signing The National Ballet of Canada as his flagship client. Paradigm still partners with the Ballet today, and has worked with many other notable organizations including Canadian Stage, Soulpepper Theatre Company, Opera Atelier and Tafelmusik Baroque Orchestra and Chamber Choir. James is responsible for Paradigm’s corporate direction and growth, working closely with Tahnee to create “big picture” strategies for our existing clients, and developing relationships with Paradigm’s future clients.
Tahnee Pereira, VP, Operations & New Business Development
Tahnee Pereira has 13 years of experience in subscription sales and arts fundraising. She has held positions in all aspects of the industry, including telephone sales, campaign management and operations accounts. She has worked with major arts institutions across North America, including Art Gallery of Ontario, The National Gallery of Canada, Toronto Symphony Orchestra, and Glenbow Museum (Calgary). She has extensive experience in management training, and has created several successful curriculums and manuals for campaign managers, in-house call centres, and campaign account executives. She has most recently developed a two-week management training program for in-house managers. Tahnee develops all sales and fundraising campaign materials for Paradigm, and works with the campaign manager at Paradigm’s Toronto call centre to develop ongoing operational strategy, lead orchestration plans, and caller training initiatives to ensure campaign success for all of Paradigm’s clientele.
