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(inter)ACTION Blog
(inter)ACTION features the ongoing story of Paradigm Telesales Inc. as told by Tahnee Pereira, VP, Operations & New Business Development. Paradigm is a dynamic company that works with pre-eminent non-profit arts organizations to promote subscription sales and increase donor funding. Our mission is to be your model for excellence. We fulfill our mission by remaining committed to controlled company growth, creative campaign strategy seamlessly integrated into your overall organizational vision, sophisticated analytics and a pledge to all of our clients to remain at the forefront of the arts industry – that’s why we work exclusively with arts organizations.
(inter)ACTION is a forum for arts administrators, fundraisers, marketers, sales experts and consultants to share, teach and learn all that we can about this ever-evolving industry of marketing and fundraising for the arts.
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August 4, 2014
We’re midway through summer and there’s been a lot happening for sports fans out there – major league baseball (Go Jays!); World Cup soccer, Wimbledon, the Commonwealth Games… and we still have so much to look forward to the rest of the summer.
It’s fascinating to see the stadiums packed to the rafters, with countless fans cheering on their favourite teams and players - faces painted, ral... [click title to read more]
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September 3, 2013
The telesales industry has been asking itself that very question for at least two decades now. My short answer is no, not yet.
My long answer is…
In light of the ever-growing bombardment of advertising and media manipulation, the ever-increasing popularity of emailing, texting, Tweeting and Facebooking, the fleeting and sometimes anonymous way in which we now communicate, the ever-evolving, got... [click title to read more]
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August 7, 2013Look, off in the distance! I think I see it… Yes! Labour Day is just on ahead!
Whew! We’re halfway there. July is a blur of extra staffing, advanced training sessions and fun contests with great incentives. For us here at Paradigm, all the extra work paid off. Total revenue generated for our clients stands at $132,483 this July compared to $96,220 last July, a 38% increase!
Now let’s take a... [click title to read more]
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July 2, 2013
As I write this, I realize, it's here!!!
The first day of summer.All I can say is... it's about time! I don't know about you, but this winter was hard. It was long, cold, dreary... and spring wasn't any better. I'm ready for some summer heat. I look outside and turn my face to the sunny warmth; my mind wandering... Cottage season. Beaches. Patio time. Long weekends. Extended holiday... [click title to read more]
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June 3, 2013We do what we do because we love the arts.
That’s how Paradigm Telesales Inc. came to be. And it’s why we decided to launch (inter)ACTION blog.
Do you remember when you fell in love??My own story begins back on a school field trip to Toronto – I distinctly remember sitting in what used to be called the O’Keefe Centre (now the Sony Centre - boy I am dating myself!); on the edge of my seat, awes... [click title to read more]
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Latest Blog Posts
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August 4, 2014
We’re midway through summer and there’s been a lot happening for sports fans out there – major league baseball (Go Jays!); World Cup soccer, Wimbledon, the Commonwealt... [click title to read more]
-
September 3, 2013
The telesales industry has been asking itself that very question for at least two decades now. My short answer is no, not yet.
My long answer is…
In light of the ever-growi... [click title to read more]